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03/16/06
ALEXANDRIA, VA - For the second consecutive year, Ricci Communications created a successful advertising campaign for Securitas Security Services USA, Inc. (Securitas), a leader in security solutions. In October 2005, readership of Security Management magazine ranked these advertisements created by Ricci Communications as one of the most memorable ads in the magazine second only to Guardsmark who, unlike Securitas, has been advertising in the magazine for years.
Ricci Communications, a marketing and design agency based in Virginia, has been working with Securitas since 2004 to develop content, design and produce a series of advertisements for its advertising campaigns. Prior to 2004, Securitas had not advertised for years. The first campaign immediately caught readers' attention with, 'Resources When and Where You Need them Most.' These ads were also consistently recognized by Security Management in the top five most memorable advertisements. The 2005 campaign, featuring 'No Surprises' and 'Fully Equipped', followed with the same results.
Securitas provides security officer services, investigations, consulting, business intelligence, security systems integration and employee selection services. Worldwide, Securitas employs more than 200,000 individuals and has annual revenues exceeding $5 billion.
On the heels of two extremely successful advertising campaigns, Ricci Communications has been again tasked with developing a new campaign for 2006.
About Securitas
Securitas is a world leader in security, active in more than 20 countries in Europe and the USA. Securitas employs over 200,000 people and the operations are organized in five specialized divisions; Security Services USA and Security Services Europe for guarding solutions, Security Systems for large alarm systems, Direct for professional and consumer alarm concepts and Cash Handling Services for cash transport, management and ATM services. Over the past 15 years, Securitas has grown to be the world's largest security company with a market share of 8 percent of the total world market. Securitas' annual sales are approximately MSEK 65,000.
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