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05/15/06
ALEXANDRIA, VA – The Griffin Security Agency, a private security company specializing in comprehensive risk management and security programs, hired Ricci Communications to conduct a photo shoot in New York City to capture images that demonstrate Griffin Security’s executive protection service and experience.
Locations were selected to demonstrate the diversity of executive protection services provided by Griffin Security including transportation, corporate and social settings.
“Capturing our own images allowed us to better differentiate our services and personnel in a crowded industry,” said Michael Smith, President, Griffin Security. “With the assistance of the Ricci Communications’ team, the photo shoot produced images that visually represent our depth, breadth and experience.”
Ricci Communications helped plan and secure the expertise necessary to conduct a cost-effective, efficient photo shoot including selection of the photographer, planning and contracting models, as well as onsite creative direction to ensure the images accurately reflected Griffin Security’s corporate image and brand.
“Many clients attempt to rely on stock photography or try to take their own images,” said Ricci Communications Art Director Jacki Silvan, “Unfortunately, in addition to being expensive and difficult to obtain rights to good stock photography, rarely do these images, or images taken by our clients themselves, properly reflect the quality necessary to demonstrate value and support their brand.”
Ricci Communications has helped Griffin Security develop its new brand and image including the design of its corporate logo, stationery, collateral and Web site, as well as a previous photo shoot to capture uniform security, consulting, training, and risk assessment and antiterrorism services.
About Griffin Security Agency
The Griffin Security Agency is a private security company located in New York City and specializing in comprehensive risk management and security programs. We tailor each program to respond to the individual and unique situations of each client. Our services include uniformed security, armed and unarmed, executive protection, special event services and consulting and training. Visit our Web site, www.griffinsecurityagency.com for more information.
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