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05/24/06
ALEXANDRIA, VA – Universal Protection Service (Universal), the leading provider of security solutions for commercial high-rise, residential and corporate facilities throughout the West Coast, contracted with Ricci Communications to implement a proactive public relations campaign. As a result, Universal achieved coverage about its security solutions in several key print and online outlets, including national trade, regional business and local newspapers.
The campaign supports Universal’s business development and corporate communications goals. These goals include increasing brand awareness and recognition to differentiate and position Universal’s range of services, expertise and innovative approaches to security.
Ricci Communications worked with Universal’s senior management team to identify measurable, achievable objectives, develop a plan and set a tactical implementation schedule. The plan integrated the use of traditional and online media as well as the distribution of news announcements, news releases and case studies. Ricci Communications crafted the case studies which demonstrated Universal’s knowledgeable leadership and innovative tactics. In addition, Ricci Communications developed a media contact database of targeted outlets for distribution and pitching coverage.
The initial releases and case studies focused on a series of separate incidents in which Universal’s security officers used their training and proactive approach to prevent criminal activities and provide law enforcement with information that lead to the arrest of suspects.
These recent “news” releases outlining Universal’s involvement in pending police cases received coverage in several larger media outlets, such as CNN Money, Yahoo! and San Jose Mercury News, as well as trade publications such as Security Systems News, Security and Security Director News. The news coverage provides Universal with 3rd party recognition of its proactive, preventative and innovative approach to executing security solutions.
About Universal Protection Service
Founded in 1965, Universal Protection Service combines an innovative mix of tradition with cutting edge systems and technology to keep pace with the ever-evolving needs of today’s business environments. Headquartered in Santa Ana, Calif., offices are located throughout California and Arizona and each employ hands-on and highly experienced management teams, making Universal uniquely positioned to deliver the finest quality security professionals, fire and life safety services, and electronic security solutions that the industry has to offer. For more information go to www.universalpro.com.
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