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8/15/06
Alexandria, Va. – Ricci Communications recently completed and launched Industrial Security Services’ (ISS), a leading provider of quality security guards, first completely customized e-newsletter. The e-newsletter was distributed through a highly robust e-distribution package that provides immediate reports regarding delivery, unique opens and click-throughs, all important information for future marketing initiatives.
Ricci Communications’ project management and design teams worked with ISS senior management to develop a production schedule and editorial calendar that added value for recipients yet reinforced the latest developments and differentiation of services provided by Industrial Security Services.
"We're thrilled with our updated newsletter," said John Andrews, President. "We feel that the new look will better portray our company focus on excellence, while providing our clients with valuable information."
In addition to custom content and design, Ricci Communications staff worked with ISS to create a fresh title, The BestGuards Connection, to spark the interest of readers. An editorial calendar was also developed in an effort to deliver company news and information relevant to users of contract security officers.
E-Newsletters are a cost-effective method to build trusted, ongoing communications with clients if they provide relevant, non-marketing information and are received on a regular, expected basis. This form of “permission marketing” where a client or prospect exchanges their contact information for valued, timely information supports a client’s decision to buy and positions companies as leaders and innovators. About Industrial Security Service
Industrial Security Service is a leading provider of quality security guard services. Its staff of highly trained and motivated people shares a tradition of integrity and excellence in service, while their understanding of the dynamics of attracting and retaining qualified employees has built one of the most stable and experienced workforces in the industry. Serving Ohio and Kentucky, Industrial Security Service’s regional scope grants a unique understanding of the local markets and provides more personal service than the national competition. For more information, please visit www.bestguards.com.
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