In its 75th year, FHLBanks needed to raise awareness and garner support for the association's mission. The organization wanted to communicate the importance and appreciation of the efforts of their members, while highlighting the benefits FHLBanks provides to local communities. Ricci Communications met the challenge head-on and created the tagline True to Our Tradition, along with an eye-catching, content-rich, black and white advertisement outlining the accomplishments of FHLBanks through the decades.